Publish your own WordPress site

Most website themes are fairly standard. The key is to individually style with logo’s, colour, media and content to give it an identity that fits your business. I work with WordPress themes which are free when you host your site with WordPress (recommended). Costs to create a successful website vary so I’ve put together 4 steps to help you make a plan.

Step 1

What do your customers value?  

This means – 

Why are your visitors online?

What are they searching for?

What search terms do your visitors use?

Do other organisations offer the same services as you?


Step 2

Once you have this information you can start to make a plan of what you need to include on your site.

Here’s a list of the most popular:

Stories to share

Products to display

Services to promote

Information to explain

A reputation to build

Promotional messages


Step 3

Most businesses need a promotional plan to get people to view the website.

The basics:

Directory listings

Word of mouth

Social media

Blogs

Email promotions

Printed materials

Events and news stories

Sharing/connecting online


Step 4

Media content that tells your story.

Must haves:

Search words that match communication objectives

Accessible content that meets customer expectations

Data privacy policies

Search engine optimisation (SEO)

Visitor stats/data

The cost of the site will depend on the amount of content needed to tell your story so if you need to keep the costs down start with ‘must have’ vs ‘nice to have’.

You can always build on your site as your business grows.

Need help?

Image [Top], A selection of WordPress Themes

Published by Wendy Corbett Digital

Wendy Corbett, BA (Hons), MA, Dip. Content Designer

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