A website has more than one function. It’s there to inform, encourage enquiries, sales and support customer satisfaction.
Most website templates or themes are fairly standard. The key is to individually style with logo’s, colour, media and content to give it an identity that fits your business. We work with WordPress themes which are free when you host your site with WordPress (recommended). Costs to create a successful website vary so I’ve put together 4 steps to help the planning process.
What do your customers value?
This means –
Why are your visitors online, what are they searching for?
What search terms do your visitors use?
Do other organisations offer the same services as you?
Once you have this information you can start to make a plan of what you need to include on your site.
Here’s a list of the most popular:
Stories to share
Products to display
Services to promote
Information to explain
A reputation to build
Most businesses need a promotional plan to get people to view the website.
Public Relations, Marketing and Advertising through:
Social media/blogs posts
Word of mouth
Events and news stories
External websites (Links to and from)
Finally, the content gets packaged into a website to include:
Search words that match communication objectives
Accessible content that meets customer expectations
Data privacy policies
Search engine optimised (SEO)
Captures visitor data
The cost of the site will depend on the amount of content needed to create the site so if you need to keep the costs down start with ‘must have’ vs ‘nice to have’.
You can always build on your site as your business grows.
Image [Top], A selection of WordPress Themes