A website has more than one function. It’s there to inform, encourage enquiries, sales and support customer satisfaction.
Most website templates or themes are fairly standard. The key is to individually style with logo’s, colour, media and content to give it an identity that fits your business. We work with WordPress themes which are free when you host your site with WordPress (recommended). Costs to create a successful website vary so I’ve put together 4 steps to help the planning process.
What do your customers value?
This means –
List the key benefits of using your business vs the competition
Test how well your competitors rank in search engines like google?
Once you have this information you can start to make a plan of what you need to include on your site.
Here’s a list of the most popular:
Products to display
Services to promote
Success stories to share
Technical information to explain
A reputation to build
Most businesses need a promotional plan to get people to view the website.
Popular choices include:
Word of mouth
Links to and from supporting sites, e.g. product sites, news sites, other relevant business sites
Finally, the content gets packaged into a website to include:
Search words that match business objectives
Data Privacy Statement and SSL Certificate (Security Protocol)
Creative media such as images, videos, sound, graphics and text
Logo, Header, Menu, Contact/Booking forms, Footer, Visitor stats
Meets Accessibility Guidelines