Featured
‘We express and receive visual messages on three levels: representationally, abstractly, symbolically'. (Dondis) Let's look at each one in turn: Representation - A direct reporting of visual details of the environment, both natural and made. The visual communicator can control the result through style and technique. For example, through the use of photographic techniques. Image Credit:…
Featured
Most fonts are designed for a purpose, for example – to be easy to read in print and/or digital, to attract attention in advertising or to work as road signs and way finding systems. Different fonts have different design details which make up their own visual language. This article attempts to take you through all…
Continue reading ➞ Choosing fonts for the digital environment
From page planning, navigation, user interface (UI), content styles, user experience (UX), creative assets, user testing and statistics. This post uses six slides to walk you through the process.
