‘We express and receive visual messages on three levels: representationally, abstractly, symbolically'. (Dondis)  Let's look at each one in turn: Representation - A direct reporting of visual details of the environment, both natural and made. The visual communicator can control the result through style and technique. For example, through the use of photographic techniques. Image Credit:…

Continue reading ➞ The anatomy of a visual message with a focus on representation, abstraction and symbolism